2026-09-18 · Editorial team
How to read a weekly signal without overreacting
A short method for separating a real shift in attention from a single spike.
A single week of high search volume tells you very little. Two or more weeks of growth, held after the spike fades, tells you something.
Compare the most recent four weeks with the four before them, and check whether the trend survives a bad week. The Topic momentum tool does this comparison for any series you paste in.
This is a sample essay for layout and content testing. Replace it with real analysis before launch.